They are a family-owned business driven by a passion for plant-based eating. Their journey commenced when Azra, the founder, recognized the unsustainability of the meat industry and made the decision to transition to a plant-based diet. Through various experiments with plant-based recipes, Azra discovered the ability to craft delectable, juicy burgers solely from plant-based ingredients. Today, they take pride in sharing their enthusiasm for plant-based eating with families across the nation.

Their core belief revolves around the idea that real food not only tastes superior but is also healthier. Consequently, they utilize a blend of fresh vegetables, whole grains, and plant proteins to craft their mouthwatering burgers.